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NPD/IRI Show Channel Shifting in Down Market

Beauty industry POS tracking looks at mass and prestige sales

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By: TOM BRANNA

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While total beauty sales were down across the combined markets, consumers are switching channels in some key categories, which could present opportunities in today’s challenged marketplace, according to a new report from market research providers The NPD Group, Inc. and Information Resources, Inc. (IRI). The findings are part of results of the first year of the two firms’ partnered product, the Beauty Cross Channel Monitor—the U.S. beauty industry’s first and only point-of-sale tracking product ...

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